Is Amazon PPC Worth It:With the world soon converting into a metaverse, you will get unlimited ways of increasing your business in 2023, specifically if you’re an Amazon seller. With 300 million active users, Amazon has the largest brand value, leaving behind Google and Microsoft. It also indicates the high competition on the platform for sellers and new brands coming up in the market.
How can you stand your business high and win more sales as an Amazon seller? The answer lies in advertising or simply Amazon PPC. Don’t worry, as this blog will cover everything about increasing your Amazon sales and beating your competitors using the PPC strategy.
What is Amazon PPC?
Like other popular networks, Amazon has its advertising platform, the Amazon PPC or Pay-per-click advertising. The main goal of this PPC platform is to bring more potential customers to brands and business persons looking to increase their product sales. This is because Amazon sellers always look for new and effective ways to reach their target audience and improve their ranking.
Today, Pay-per-click (PPC) advertising is one of the most effective marketing tools available to sellers making 30% of the total Amazon sales to companies. Generally, it is a form of online advertising in which businesses pay a fee each time one of their ads gets clicked. It means that you only need to pay to run the ad once someone shows interest in checking your advertisement by clicking it -Is Amazon PPC Worth It.
Reasons Why Using PPC is Awesome for Your Product
At this point, you’re well aware of how Amazon PPC advertising works and how you can use this methodology to increase your sales. However, is it necessary to use PPC tactics? To answer it, let’s have a look at the 7 amazing benefits of why you should use PPC for your products:
1- Reaching your Target Audience
Whenever you advertise on Amazon, the platform shows your product to a reactive audience that searches for that product. With this, you rest assured that everyone that sees your advertisement is your target audience. They are now left with the aspect of deciding on going with you or another seller. To maximize your chances of selling the product, ensure to come up with stellar keyword research, so the user quickly buys it.
2- PPC is Affordable
With advertising being their only source of revenue, Google has generated over 69 Billion in Ad revenue in just 2022. This is because, for every $3 spent on Google ads, the company gets a $1 revenue in return, thus making a huge profit from their advertisers.
However, with pay-per-click advertising, you are on the affordable side as you only pay when someone clicks on your ad, which automatically means that if your ad is not clicked, your advertising money stays in your pocket.
3- Controlled Bidding
Like other forms of advertising, PPC allows you to set your own budget per your requirements. For instance, you can choose from the highest bid to the second-highest bid on your product. This way, Amazon PPC helps you to keep track of your expenses and alternatively scale your development.
4- Increases Visibility
One of the amazing benefits of using PPC for your products is it increases your organic traffic and ranks you higher on the platform. As an Amazon seller, one of the things to focus on is to be relevant and visible. With PPC, you can increase your visibility on search engine, increasing traffic and sales. As per the reports, businesses that use PPC advertising get an average 41% increase in traffic from search engines compared to those that don’t use PPC.
5- More Product Sales
Whether you’re a seasoned Amazon seller or a regular seller, PPC is particularly useful in driving sales during peak seasons or when listing new products in your Amazon store. By targeting specific keywords related to your products, you can reach a 70% higher relevant audience. Hence, more products get sold within a short span of running ads.
6- Easy KPI Tracking
You can quickly analyze and monitor your business growth and product sales by employing the PPC strategy. Almost 77% of advertisers use sponsored product ads meaning your services will be shown as sponsored on the e-commerce search page. Moreover, it allows you to examine how customers find and purchase our products.
7- PPC Allows Troubleshooting
PPC allows you to experiment with different marketing strategies with different elements of your campaigns, such as ad copy and keywords. This way, you can find what works best for your product and what does not.
Confused about how PPC advertising can increase your sales and how to use this strategy? Listed below are some effective points to guide you through the process of Amazon PPC:
Recommendations and Trends Going Forward
Like Google, Amazon can also introduce bids by a device allowing sellers to customize ad placements based on the device potential consumer have such as desktop or mobile phone. Besides this, Amazon is also expected to introduce dayparting in their platform so the advertisers can select which time period they want to show their ads to the buyers. That would be a great way to increase product sales on Amazon is amazon ppc worth it.
